For instance, Makeup Genius – developed by French cosmetic company L’Oreal – is a new breed of makeup application designed to give users the opportunity to test makeup shades before committing to a purchase. Similar virtual beauty apps have cropped up in other areas of cosmetology, including makeup, hair design and skin care. Toronto-based CEO Parham Aarabi further explained the endeavor: “Our idea was to apply a subtle, realistic change to a person’s reflection so that when someone put it on Facebook no one would know it was an altered video.” With the influx of selfies and their accompanying apps, an increase in plastic surgery procedures has inevitably followed, and Aarabi is hoping to allow users the opportunity to see into the future before going under the knife. When a user uploads a photo, the Beauty Mirror technology is able to fixate on “problem areas,” quickly fixing them and providing the user with a beautifully-retouched image for upload. How the Beauty Mirror app worksīeauty Mirror is not meant to create drastic changes in users’ appearance, but focuses on the subtle nuances showing age or sun damage. Embrace a new you Request an Appointment today!īeauty Mirror is highly touted as not only a great way to enhance Facebook and Instagram pictures, but as a virtual plastic surgery tool for those considering a cosmetic procedure.
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